Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the:
Why are some designs better than others, and what can you do about it? (The Talk)
If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
15 December 2016 - The talk (Room 101, KOD03, Social Activities Centre):
17:45 - 18:00 Registrations
18:00 - 18:15 Welcoming Notes by Professor Marios Dikaiakos, C4E Director and Mr. Panos Panay, ICE Director
18:15 - 18:50 Why are some designs better than others, and what can you do about it? Michael Hendrix
18:50 - 19:30 Discussion and Q&A
19:30 - 20:00 Networking drinks
More details and registration for the Talk: here
Michael Hendrix is a Partner and Executive Design Director of the influential global design company, IDEO, renowned for decades of innovation. A natural trailblazer and collaborator, he co-founded an art school for high schoolers, a professional design curriculum for undergrads, two professional design clubs and three small businesses, the last of which, was recognized by Business Week and Fortune as a thought leader for sustainable design.In 2015 he served as an advisor to the White House's global entrepreneur initiative, SPARK.
Michael is a Marshall Memorial Fellow and a BMW Foundation Alumnus, both acknowledging Trans-Atlantic leadership for civic issues.