‘Marketing: The Core’: Making things better and making better things

WedOct022019

‘Marketing: The Core’: Making things better and making better things

Summary:

The consistently more complex marketing environment: numerous touch points, communication channels and data overflow.

Make change happen, gain clients/audience
Position your service or product so that it is truly outstanding
Clearly see opportunities to create value in the market
Develop worthwhile products and services
Communicate in ways that resonate and spread

*C4E 101: Series of Lectures in Innovation and Entrepreneurship APPROVED

Speaker:

Dr. Daina Nicolaou has been with the Department of Business and Public Administration at the University of Cyprus (UCY) since 2012.

She has a BSc in Public and Business Administration from UCY with specialization in Marketing and Management and an MBA (full scholarship). Dr D. Nicolaou continued her studies at Warwick Business School where she attained a PhD in Strategy, Marketing and Management. She then proceeded with postdoctoral studies at the University of Oxford. She has been teaching Entrepreneurship, Marketing, Management and Research related courses since 2003.

She is also a registered ISO Quality Assessor and a certified trainer by the Human Resource Development Authority. Additionally, she has the Postgraduate Award of Professional and Academic Practice of the University of Warwick.

Dr D. Nicolaou is a mentor at the Centre for Entrepreneurship at UCY.

Wednesday October 2^nd 12:00-13:00

Learning Resource Centre UCY Library "Stelios Ioannou" Room 017

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