Overview:

In this 60-minute lecture you will learn the basics of how to approach and frame marketing strategies properly. The areas of focus will include:

• Gathering an understanding of your target market
• Measuring the distance between your product and clientele
• Ways to implement and test marketing strategies

C4E Series of Lectures on Innovation & Entrepreneurship - Spring 2021

Speaker: Gabriel T. Colic, Co-founder and General Manager for Cyprus at FlexCar, FlexCar

Gabriel T. Colic is currently co-founder and General Manager for Cyprus at FlexCar - the flexible all-inclusive car subscription alternative to regular buying, financing and leasing. Prior to FlexCar Gabriel has been working in Business Development at Berlin based tech scale-up Grover, setting up and managing the B2B department and gained initial experience in corporate M&A, Institutional Sales and HR within the German financial sector. Gabriel holds a degree in Economics from Maastricht University and the University of Munich.

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