Prototyping is a great way to validate entrepreneurial ideas early, before proceeding to more time and resource-consuming stages of product development. This lecture will help participants understand how to maximize their prototype's effectiveness, by addressing five important questions that need to be answered before prototyping even starts. From the prototype's timing and visual scope, all the way to testing it with real people, the audience will understand how to get the right information with the right type of prototype.
C4E 101: Series of Lectures in Innovation and Entrepreneurship – Fall 2021
Part of the CyEC2021 Acceleration Program
Speaker: Konstantinos Vitoratos, Marketing team lead at Proto.io
Konstantinos Vitoratos is the Marketing team lead at Proto.io with about 10 years of work experience in tech brands, including Amazon and trivago. He holds a Bachelor's degree in Marketing & Communications from the Athens University of Economics & Business and a Master's in Destination Management from University of Ljubljana, Slovenia. He believes in the power of language and strong communication and is convinced that literally anything can be sold with the right research and approach.
When: Wednesday November 17, 18:00-19:30
Where: Room LRC012 - Learning Resource Centre "Stelios Ioannou"/ UCY Library
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Centre for Entrepreneurship