Abstract:

Small player in a big global economy, this is what SEGEA is, this is what entrepreneurship is. Accessing the overseas market is like the search of the Eldorado: a long journey full of pitfalls, often exciting but sometimes bitter. What are the tools to access clients abroad, how to manage the constantly changing legislations and the environmental expectation, how to overcome current logistics issues, and how do entrepreneur plan their next steps?

C4E 101: Series of Lectures in Innovation and Entrepreneurship – Fall 2022

Speaker: Geoffrey Serrurier, Managing Director SEGEA LTD

Geoffrey Serrurier, is a French entrepreneur based in Cyprus since 2011. Born in 1982 in Burgundy, France, Geoffrey was immersed from an early age in agriculture through his paternal grandfather and meat from Charolais via his parents' business. François, his father, has been the president of the Charolais producers’ association for more than 10 years. Graduated from a software engineering school in Paris in 2004, he worked for a multinational company, CROWN, in Belgium, for 7 years, as Quality Engineer and then as Quality Manager for the last 5 years, before opening SEGEA in 2011 in Cyprus.

SEGEA is an SME specialized in the export of frozen meat, dry foods and drinks to West & East Africa, Ukraine, South-East Asia, Israel / Palestine and Caribbean. With a team of 5 people, SEGEA is active in more than 20 overseas countries and is IFS Broker certified since 2015.

Key Figures 2021:

            9.8 million Euros turnover

            > 350 Containers & Trucks

            10 000 To of exported Products

Since March 2021, he created the shop Nabucco Pet Products, located in Nicosia, which offers Cypriot Pets certified organic pet-food, sustainable accessories and natural environmentally friendly toys. Nabucco Pet Products represents the brands Yarrah, Herrmann Manufaktur, ProjectBlu and Cernunos in Cyprus and Greece.

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