Abstract:

Digital marketing is a key part of the marketing mix and to the growth of your start-up. Yet, it is constantly shifting, with new trends and technology, as well as shifting consumer behaviours, influencing how we identify, reach and engage our target audiences.

A comprehensive overview of digital marketing, where it fits into broader marketing strategy, and the channels, tools and techniques that marketers need to be aware of and embrace in today’s fast-moving, always-connected mobile market/consumer.

C4E 101: Series of Lectures in Innovation and Entrepreneurship – Fall 2022

Part of CyEC2022 Stage 2 ACTIVATE-Acceleration Program: https://www.cyec.org.cy/

Speaker: Associate Professor Marios Theodosiou, Department of Business and Public Administration
Ph.D. in Marketing and Strategy, University of Wales, Cardiff, 2000.
Postgraduate Diploma in Social Science Research Methods, University of Wales, Cardiff, 1997.
B.Sc. in Public and Business Administration, University of Cyprus, Nicosia, 1996.

Marios Theodosiou has previously taught at the University of Cyprus as an Assistant Professor, Lecturer and Visiting Lecturer. He published articles in several international journals including the Journal of the Academy of Marketing Science, Strategic Management Journal, Journal of Business Research, Journal of International Marketing, and Journal of World Business. He currently serves on the Editorial Review Boards of the Journal of International Business Studies and Industrial Marketing Management.

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