Synopsis:

Prototyping is a great way to validate entrepreneurial ideas early, before proceeding to more time and resource-consuming stages of product development. This lecture will help participants understand how to maximize their prototype's effectiveness, by addressing five important questions that need to be answered before prototyping even starts. From the prototype's timing and visual scope, all the way to testing it with real people, the audience will understand how to get the right information with the right type of prototype.

C4E 101: Series of Lectures in Innovation and Entrepreneurship - Spring 2024

Speaker: Konstantinos Vitoratos, Marketing team lead at Proto.io

Konstantinos Vitoratos is the Marketing team lead at Proto.io with over 10 years of work experience in tech brands, including Amazon and trivago. He holds a Bachelor's degree in Marketing & Communications from the Athens University of Economics & Business and a Master's in Destination Management from University of Ljubljana, Slovenia.

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