Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today’s insanely crowded market. The only question is, how do you do it? From the law of contraction to the law of fellowship, we take a dive into the definitive meaning of branding, through distilling the basic theories and principles behind this key marketing term. Workshop to be followed.
C4E 101: Series of Lectures in Innovation and Entrepreneurship - Spring 2023
Speakers: Evangelina Fysa, Founder and Managing Director of Bungalow 28 |Co-Founder at Tallulah Resortwear
Evangelina is known to be something of a multi–hyphenate personality. Graduating from UCA, she has worked as a web designer and developer, photographer, technical marketeer and journalist with 10+ years of experience.
Began first steps as an editorial intern at British Vogue and Dazed Media. By the age of 20 years old she became an accredited journalist at London Fashion Week. Forthcoming years reviewed runway shows for Burberry, Saint Laurent, Celine, Erdem and Chalayan and featured in ELLE UK, Vogue UK, Vanity Fair London and The Guardian Fashion.
In 2016 she co-founded Tallulah along with her mother — a sustainable clothing brand that builds upon the foundation of loose silhouettes, considered details and the artisanal techniques of India. Establishing the you are Tallulah hashtag to empower women, the clothing brand has been featured in international publications including Vanity Fair.
Combining big-picture thinking with an impeccable eye for detail, Evangelina was also exposed to project management, technical marketing and operations when she joined Digital Tree Group in 2019.
In November 2021, Evangelina founded Bungálow 28 — a new breed of independent tech and creative agency bringing together artful thinking and innovation. Compartmentalized into three verticals (Innovation and Tech, Brand and Content and Media and Culture) the aim is to push the traditional boundaries of communication in order to explore new territories for luxury, fashion and cultural brands.
Evangelina is also hosting seminars and workshops on branding both on company and personal levels. She is a part of No More Plastic Organisation in Paris and was appointed as Voice For Good in 2019. She is fluent in English, French and Greek.
Evangelina works on a holistic level. With a decade of award-winning work, her polymathic approach and irrepressible passion set the tone of her work.
More info here
When: Wednesday February 15, 16:00-18:00
Where: LRC014 - Learning Resource Centre "Stelios Ioannou"/ UCY Library
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Centre for Entrepreneurship